Brands have continued to overlook premier opportunities to engage with their customers. To date, the global phenomenon known as Singles’ Day remains underleveraged in the Western world. Singles’ Day is a massive shopping festival launched in China by e-commerce giant Alibaba. The event, taking place on November 11 and also referred to as “Double Eleven” or “11/11” was introduced and correspondingly named for bachelors, using the number “1” to denote a single man. Singles’ Day generated approximately $139 billion for Alibaba in 2021 over an 11-day sales period, representing an almost tenfold revenue increase since the 2009 inaugural event, and saw more than 250,000 brands participate. For reference, US retailers generated only $9 billion and $10.84 billion on Black Friday and Cyber Monday, respectively. Singles’ Day revenue has consistently surpassed US Thanksgiving weekend sales since 2015.