Month: July 2023

Unless you have been living under a rock for the past few months, you’ve most likely heard about the new Barbie™ live-action film. This movie is not only shaping up to be a summer blockbuster, but is also breaking new ground in marketing through an ambitious campaign that features hundreds of collaborations across a wide variety of categories and channels. 

Make-up has always played a central role in our society, from predicting recessions (yes, really) to redefining gender norms, and remains a time-honored form of self-expression and liberty. 

Welcome to the future! Today, we live in a world where Artificial Intelligence is a part of our daily lives. As we move through the ever-changing technological environment, a(nother) all-new narrative has emerged in the world of Influencer Marketing… and its main characters are Virtual Influencers. Virtual Influencers are fictional characters based upon computer-generated imagery. … Continue reading Virtual Influencers: The New Faces of Retail Marketing

As it has become increasingly evident with the integration of Generative AI into booking platforms, search engines, and music streaming services, this problem can easily be fixed. 

Last Thursday, July 6th, an earth-shattering little black icon popped on millions of screens worldwide as thousands of people rushed to download Meta’s new app: Threads. Possibly replacing Twitter’s iconic blue bird on their screens.  Threads is Meta’s retaliation against Twitter after Elon Musk announced that he would limit the number of tweets users could… Continue reading K.O. by Meta?

In an age in which A.I. is used to empower travelers, user-generated content is an invaluable asset for a better user experience.