Category: Insights

Unless you have been living under a rock for the past few months, you’ve most likely heard about the new Barbie™ live-action film. This movie is not only shaping up to be a summer blockbuster, but is also breaking new ground in marketing through an ambitious campaign that features hundreds of collaborations across a wide variety of categories and channels. 

Make-up has always played a central role in our society, from predicting recessions (yes, really) to redefining gender norms, and remains a time-honored form of self-expression and liberty. 

Welcome to the future! Today, we live in a world where Artificial Intelligence is a part of our daily lives. As we move through the ever-changing technological environment, a(nother) all-new narrative has emerged in the world of Influencer Marketing… and its main characters are Virtual Influencers. Virtual Influencers are fictional characters based upon computer-generated imagery. … Continue reading Virtual Influencers: The New Faces of Retail Marketing

As it has become increasingly evident with the integration of Generative AI into booking platforms, search engines, and music streaming services, this problem can easily be fixed. 

Last Thursday, July 6th, an earth-shattering little black icon popped on millions of screens worldwide as thousands of people rushed to download Meta’s new app: Threads. Possibly replacing Twitter’s iconic blue bird on their screens.  Threads is Meta’s retaliation against Twitter after Elon Musk announced that he would limit the number of tweets users could… Continue reading K.O. by Meta?

In an age in which A.I. is used to empower travelers, user-generated content is an invaluable asset for a better user experience.

In today’s world, inclusivity has become the norm in marketing, emphasizing diversity rather than privilege. Beauty brands, in particular, have a unique opportunity to lead the way in inclusive campaigns.

Allure’s article “The Future of Beauty: How Robots Are Setting the Beauty Standards of Our Future” suggests that Influencers are the modern-day equivalent of Egyptian gods. While some may dismiss this claim as an exaggeration, it holds more truth than one might think.

IPW 2023 was a triumphant return to the world of travel tourism and the long-awaited resumption of “normalcy” after the two to three-year interruption caused by the global pandemic.

The emerging Indian traveler is a new generation of Indian tourists who are exploring the world and redefining the traditional image of Indian tourists. They are young, adventurous, and eager to explore new destinations and experiences. The emerging Indian traveler is a dynamic and adventurous group keen to explore the world and break free from traditional travel stereotypes.