Month: August 2022

Your next healthcare provider will be available through your Amazon account. Amazon recently moved to acquire 1LifeHealthcare, commonly known as One Medical, in its push to become the one-stop-shop for everything you could ever need. But why now, and what would this acquisition look like?

Hylink offers full-service advertising through its Travel + Travel Retail practice, Hylink Travel, will offer travel brands exclusive opportunities and resources on the Trip.com and Ctrip platform through our partnership.

All over the fashion industry, we can see buzzwords “ethical” and “sustainable” popping up everywhere with little-to-no explanation on what these terms actually mean. As newer brands emerge with mission statements to be carbon neutral and create long-lasting products, established luxury brands are now competing to prove their worth, justify their practices, and target the younger generation. With so many companies introducing modern, eco-friendly manufacturing processes, is there any room left for the fashion house giants?

Do you know if the influencers you see littering your Instagram or TikTok feeds are real people? Virtual influencers (VIs), a mix of 3D rendering and animation, are hyper realistic characters that look, act, and speak like your everyday brand ambassadors — but they’re not. These perfectly curated personas meant to connect with consumers to better represent a brand image are the future of PR, but they come with controversy.