The emerging Indian traveler is a new generation of Indian tourists who are exploring the world and redefining the traditional image of Indian tourists. They are young, adventurous, and eager to explore new destinations and experiences. The emerging Indian traveler is a dynamic and adventurous group keen to explore the world and break free from traditional travel stereotypes.
Month: May 2023
Creating an inclusive travel experience for the AAPI Community
May is National Asian American Pacific Heritage Month (AAPI) in the United States.
The AAPI community is one of the fastest-growing demographic groups in the U.S.; with a population of over 23 million, it represents untapped potential for DMOs. According to Forbes, by 2024, AAPI’s buying power will reach $1.6 trillion.
How Artificial Intelligence Leads the Future of Travel Tourism Marketing
The Travel industry is ripe for disruption, and OTA’s (Online Travel Agencies) still have many opportunities to create and advance within their niche. New channels and Technology, such as messaging, Chatbots, and Voice Search, can potentially revolutionize how we travel and purchase within this industry.
The Future of Search Engines
The revolution of A.I. is unstoppable. As if we needed further proof of this, Google has announced that they plan to implement artificial intelligence in their search engine, changing how we interact with the World’s leading browser. Google captures almost 95% of mobile traffic and over 80% of the search market share.
Hylink Opinion: The launch of X – APP is a game changer for the UX journey
In a search to transform Twitter from a social media platform into an integrated super app, Elon Musk is rebranding the company under the umbrella name X APP.
#dopaminebeauty is 2023’s “Lipstick Effect” Key To Surviving The Recession
The lipstick effect is the Beauty industry’s key indicator of a recession, by pushing the sales on certain beauty products, Beauty and Fashion brands are giving us an insider’s look into the current state of the industry and a leading indicator of an upcoming recession.
Hylink Group Unveils Generative AI Tools For Advertising
Hylink Group has launched a trio of innovative tools that will transform the marketing and advertising industry: HiGC, BrandAI, and G-Metaverse. The powerful tools are cutting-edge AIGC-powered (Generative AI) platforms that will revolutionize brand communications, content creation, and customer engagement.
AI could boosts employee’s productivity, what about their mental health?
There is no denying that the world today is constantly hyper-connected. The expectation is to deliver results continually and work as fast and efficiently as possible. It shouldn’t come as a surprise then that 77% of employees say they’ve experienced burnout at their current job, and 83% of workers say their personal relationships are negatively impacted by burnout from work.
The use of NFTs within the travel industry
The travel industry constantly seeks new ways to enhance CX (customer experience) and improve business operations. Non-Fungible Tokens (NFTs) are unique digital assets stored on a Blockchain, making them non-transferable and not traceable. Simply put, they are like a unique piece of art with a cryptocurrency component. They come in many forms, such as video, virtual reality, music, media, or even event tokens.