In today’s world, inclusivity has become the norm in marketing, emphasizing diversity rather than privilege. Beauty brands, in particular, have a unique opportunity to lead the way in inclusive campaigns.
Month: June 2023
Virtual Influencers, Real Beauty Standards
Allure’s article “The Future of Beauty: How Robots Are Setting the Beauty Standards of Our Future” suggests that Influencers are the modern-day equivalent of Egyptian gods. While some may dismiss this claim as an exaggeration, it holds more truth than one might think.
Reflecting on IPW 2023
IPW 2023 was a triumphant return to the world of travel tourism and the long-awaited resumption of “normalcy” after the two to three-year interruption caused by the global pandemic.