The evolution from direct-to-consumer (D2C) to conventional wholesale distribution is not a surprising one. The pandemic-driven D2C trend may have carried brands throughout the extended lockdown period, but it is unlikely to serve them the same way in the post-pandemic retail landscape.
Month: July 2022
Cookieless is Coming – Is Your Audience and Targeting Strategy Ready to Go?
Facebook’s pixels are in violation of HIPAA; Google’s pixels are in violation of GDPR; if the big names are already struggling, how will the smaller players fare?
Metaverse Insurance: Ushering In a New Class of Assets
What we call a scam in the real world is strictly business in the Metaverse. Luxury handbags, digital art, real estate; you name it, you can buy it in the Metaverse. In an environment where significant investment is taking place with virtually no consumer protection initiatives, the next volume of the Metaverse saga will be insurance.
Can Apple and Meta Play Nice?
Irrespective of how Apple and Meta feel about each other, they will have to play nice to make the metaverse dream a reality. Apple’s hardware may be a catalyst for the internet 3.0, but it also introduces inherent consumer protection risks.
Getting More Performance Out of TikTok Influencer Marketing
What do gas, groceries, and TikTok all have in common? High-value with an increasingly expensive price tag. TikTok is an expensive endeavor both in content and media buy due to its higher cost of advertising for CPM compared to other platforms. Add in content-generating influencers and a brand can quickly be looking at a spend upwards of $50,000 to $100,000. What does this investment buy you? A basic entrance to TikTok advertising, brand awareness, and the possibility of returns – but when these returns do come, they are glorious. The question is – how do we maximize them?