People have dreamed of self-driving cars for decades. Granted, autonomous vehicles (AVs) have taken longer than expected to come to fruition, and even now they aren’t ready for widespread adoption, but along the way they’ve made changes to why they exist and who they’re targeted to.
Month: September 2022
How the Electric Vehicle Market Changes Affects Consumers
As the push for greater electric vehicle (EV) adoption heightens, car manufacturers need to rethink their marketing approach. Now with California mandating that 100% of car sales in 2035 are EVs, manufacturers need to make EVs appealing to lower income consumers and provide better incentives to gain consumer interest and loyalty.