Elon Musk’s townhall with Twitter employees didn’t just cover the usual aliens, layoffs, and company politics that would have been expected. Much like his goal to populate Mars, Elon Musk’s future vision for Twitter is ambitious.
Month: June 2022
Deconstructing The Virtual Influencer
Whether you like it or not, influencers run the world. Personal training? Product recommendations? Fashion advice? Look no further than the host of influencers that have become consumers’ be-all and end-all source for anything and everything. They may not be qualified – but does anybody really seem to care? The global influencer marketing industry is expected to grow to approximately $24.1 billion USD by 2025 and, evidently, this new wave of social marketing is showing no signs of slowing (Markets and Market Research). With all this power comes opportunity. Enter, the virtual influencer, a digital persona that encompasses everything that the traditional influencer is, minus the inevitable scandal and burnout – in other words, a way for brands to have their cake and eat it too.
Buy Now, Pay Later is the Future of Luxury E-Commerce
Believing the 2010 sentiment that e-commerce = erosion of brand value is to make the same mistake with buy now, pay later (BNPL) in 2022. The BNPL retail function is an untapped e-commerce opportunity for any brand, expected to grow by 45.7% annually to a value of $4 trillion by 2030 and exhibiting skyrocketing popularity with an 85% user base increase over 15-months and adoption by 50% of the US population.
NFTs Are The Creative Future for Ad Agencies
Non-fungible tokens (NFTs) are an art form. Similar to Marcel Duchamp, whose work was considered very bold and questionable and opened up the debate of “what is art”, history is repeating itself as NFTs drum up the same controversies.
How Apple’s advertising network will become the third leg as a publisher overnight
Apple’s exhaustive reach and savvy strategy have positioned it to become the third major mobile advertising network in a space that has otherwise been dominated by Facebook and Google. Already a global powerhouse for its tech products, Apple’s next trillion-dollar opportunity is in becoming the third advertising monolith, rather than selling its latest iPhone models.