Through the pandemic, virtually every industry around the world has faced a new set of social constraints. These constraints have forced adaptation and innovation to survive in a shifting marketplace. The marketing industry is no exception, with these new constraints driving innovative ideas which allow for greater control in an unpredictable social landscape. Enter, the virtual influencer.
Author: admin
Growth Brands Can Use Hainan To Scale Up In China
The Chinese market is undoubtedly a massive opportunity. With 1.4 billion people and a blossoming middle class, Chinese consumers have long been drivers of global consumption (Conick). They are set to contribute almost two-thirds of global growth in luxury spending, and are emerging from the pandemic uniquely optimistic with an intent to spend on higher quality products (McKinsey).