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Your next healthcare provider will be available through your Amazon account. Amazon recently moved to acquire 1LifeHealthcare, commonly known as One Medical, in its push to become the one-stop-shop for everything you could ever need. But why now, and what would this acquisition look like?

Hylink offers full-service advertising through its Travel + Travel Retail practice, Hylink Travel, will offer travel brands exclusive opportunities and resources on the Trip.com and Ctrip platform through our partnership.

All over the fashion industry, we can see buzzwords “ethical” and “sustainable” popping up everywhere with little-to-no explanation on what these terms actually mean. As newer brands emerge with mission statements to be carbon neutral and create long-lasting products, established luxury brands are now competing to prove their worth, justify their practices, and target the younger generation. With so many companies introducing modern, eco-friendly manufacturing processes, is there any room left for the fashion house giants?

Do you know if the influencers you see littering your Instagram or TikTok feeds are real people? Virtual influencers (VIs), a mix of 3D rendering and animation, are hyper realistic characters that look, act, and speak like your everyday brand ambassadors — but they’re not. These perfectly curated personas meant to connect with consumers to better represent a brand image are the future of PR, but they come with controversy.

The evolution from direct-to-consumer (D2C) to conventional wholesale distribution is not a surprising one. The pandemic-driven D2C trend may have carried brands throughout the extended lockdown period, but it is unlikely to serve them the same way in the post-pandemic retail landscape. 

Facebook’s pixels are in violation of HIPAA; Google’s pixels are in violation of GDPR; if the big names are already struggling, how will the smaller players fare?

What we call a scam in the real world is strictly business in the Metaverse. Luxury handbags, digital art, real estate; you name it, you can buy it in the Metaverse. In an environment where significant investment is taking place with virtually no consumer protection initiatives, the next volume of the Metaverse saga will be insurance. 

Irrespective of how Apple and Meta feel about each other, they will have to play nice to make the metaverse dream a reality. Apple’s hardware may be a catalyst for the internet 3.0, but it also introduces inherent consumer protection risks.

What do gas, groceries, and TikTok all have in common? High-value with an increasingly expensive price tag. TikTok is an expensive endeavor both in content and media buy due to its higher cost of advertising for CPM compared to other platforms. Add in content-generating influencers and a brand can quickly be looking at a spend upwards of $50,000 to $100,000. What does this investment buy you? A basic entrance to TikTok advertising, brand awareness, and the possibility of returns – but when these returns do come, they are glorious. The question is – how do we maximize them?

Elon Musk’s townhall with Twitter employees didn’t just cover the usual aliens, layoffs, and company politics that would have been expected. Much like his goal to populate Mars, Elon Musk’s future vision for Twitter is ambitious.